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Our Services
Search Engine Optimization Today’s customers are beginning their search in the comforts of their homes on the major search engines like Google, Yahoo! and MSN. Our SEO experts have a proven track record of taking websites in extremely competitive industries to the top of search engine rankings. We know what it takes to get you in front of your target market. If a potential customer is searching for you on Google, we will make sure they find you quickly and easily. Search Engine Advertising and Website Analytics Search engine advertising—and the subsequent analytics—often referred to as pay-per-click, is the most targeted advertising known to man. Not only that, but you only pay when a potential customer clicks your ad and is brought to your website. Our SEA experts are Certified Google Advertising Professionals, Yahoo! Advertising Ambassadors and Microsoft Ad Excellence Members. No other media can compete with SEA as it is a perfectly targeted advertising tool that can be tracked down to every single click. Can you think of a television, newspaper or radio ad that only reaches its targeted audience and the response rate can be tracked and measured so precisely?
Public Relations Public Relations is the most credible and transparent way to reach and build trust with your target audience, ultimately improving your company's reputation. We leverage our expertise in business-to-business and consumer communications to connect clients with key influencers. Whether its online, social media, or more traditional, media relations, Patterson Interactive can provide counsel and deliver meaningful results.
Social Media Marketing The Internet is becoming the best place for people to share and spread ideas. Our Internet marketing experts are active members in hundreds of social-communities online. We use these groups to create buzz about our clients and the new and exciting things they are doing.
Direct Marketing Solutions
The Patterson Interactive team has extensive experience planning and implementing cost effective direct marketing campaigns, thus you can rely on us to recommend the optimum mix of direct mail and email marketing solutions. We will bring it all: Target list development, creative copy and design, testing options, printing, fulfillment and campaign metrics.
Brand Positioning The first step—and we believe most important step—to creating a successful and sustainable marketing plan for your business is to make sure your product and services are properly positioned in the marketplace. That’s why Patterson Interactive offers you our unique expertise to facilitate a brand positioning workshop to help you make sure all your marketing efforts are on target from the outset. Here’s what we can offer:
A one-day Brand Positioning Workshop—professionally facilitated by branding expert Dave Patterson—and customized to your specific business objectives and marketing communications needs. This highly interactive and thought-stimulating workshop draws upon your core team’s knowledge and expertise to identify the fundamental building blocks for creating and implementing your Marketing Plan going forward. This session focuses on the following:
• Business Goals and Objectives
• Competitive Analyses
• Key Audience Identification
• Key Messaging by Audience
• Differentiation and Prioritization
• Brand Positioning Statement creation
• Marketing Communications Plan Recommendations
If you have not applied this type of rigor and discipline to our marketing efforts, then we urge you to consider the significant benefits this workshop can deliver to your efforts, both short term and long term. Give us a call and let’s discuss.
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